Internet Business Brokers Focused

on One Objective. Results.

Seller Services

If you’ve decided to sell your online business, congratulations! You’re no doubt moving onto bigger and better things.

Of course, selling your online business is no small task. It can be a complex and confusing process that many business owners lack experience in or the necessary patience. That’s why an experienced helping hand can make all the difference.

Here at W3, our team of experienced brokers understand how confused and weary you might be feeling. We also understand your financial and emotional investment in your business.

Most of all, however, we understand the landscape of the internet business market.  Each of our skilled brokers has the contacts and industry-specific insight into how to successfully market your online business so that it reaches the buyers that matter most. We’ll also help in skillfully negotiating with qualified buyers in a way that yields the best possible outcome for you, the owner.

Our full-service brokerage redefines the standards for selling an online business. We’ll support you every step of the journey: from your initial decision to sell through the closing and transition of a successful transaction.

How Can W3 Help Me Sell My Business?

W3 Business Advisors has worked with a huge range of online businesses, including:

  • Ecommerce websites
  • Digital Marketing Businesses
  • Content & Affiliate Sites
  • Amazon FBA Businesses
  • SaaS Businesses
  • Social Networking & Media websites
  • Web Development business
  • Hosting and ISP businesses
  • Lead Generation businesses

Our range of services is designed to help you achieve the very best possible outcome for your sale. These services include:

Internet Business Evaluation

What is your online business worth? Hint: It’s not always easy to figure out!

Determining the fair market value for your business is crucial for attracting qualified buyers and resulting in a successful transaction.

W3’s experienced business brokers thoroughly evaluate all variables relevant to your business’ worth. This includes your business’ strengths, historical financial performance, growth opportunities, trends, viability, along with the often-overlooked intangible assets which add value.

Client Interview

Your W3 Business Advisor will meet with you to discuss your objectives. This is an important part of the process as it helps both you and the Advisor to determine exactly what you wish to achieve with the sale of your business.

During the Client Interview, your advisor will cover every aspect of your pending sale, from general background information to the nitty-gritty of the financials and operations. This is an essential step in determining the best marketable asking price for your business.

Listing Agreement

Another important part of the selling process is the listing agreement. W3 requires that all sellers execute a listing agreement which authorizes W3 Business Advisors to market your business. This allows the broker to identify qualified prospective buyers.

The Listing Agreement also means that W3 Business Advisors can provide your company prospectus to potential buyers. Our comprehensicve prospectus provides a detailed (and favorable!) overview of your business so to generate an abundance of interest. Not to brag but we have been told many times that our book is best in the industry!

This is when W3 Business Advisors will also be able to advise and consult on the proposed selling price, terms and conditions of the sale, and the structure of the deal. We are not ones sugercoat, but rather tell it like it is, and provide you with the pros and the cons and an accurate valuation, listing price and of course, strategy.

Marketing Strategies

Strategy is the key to a successful sale. W3 will create a marketing prospectus unique to your company. Our presentation of your company will employ a variety of strategies, including online venues, targeted media outlets in addition to our own proprietary database of nearly 10,000 qualified and interested buyers. We also have a large rolodex of private equity and family office buyers along with a propprietary platform to reach additional PE firms.

We will also manage the discreet level of confidentiality required for this process in order to best shield you from competitors, customers, vendors and employees.

Screening Potential Buyers

During the selling process, W3 will handle all communication with interested parties. We will interview, qualify and vet each party in order to ascertain their level of interest and their potential as a prospective buyer. This will include assessing their ability to meet the financial requirements of the purchase and whether they are the ‘right fit’.

When we approve a potential buyer, we will execute a non-disclosure agreement in order to verify that they are genuinely interested in the terms of sale and that they will abide by the usual industry terms.

Presentation and Review

W3 thoroughly researches your company’s market position in order to prepare an accurate prospectus. We analyze your website business’ strengths, weaknesses, opportunities, and threats (SWOT Analysis). We will then present a brief but comprehensive overview of the business which will cover products and services, site traffic analysis, pertinent statistics, potential for growth opportunities and financial performance. We will then answer any preliminary questions that prospective buyers may have and when applicable, we will arrange a conference call between all involved parties.

Letter of Intent/Offer to Purchase

When an offer is accepted, W3 Business Advisors will secure a Letter of Intent and/or a formal Offer to Purchase. This will include the selling price, terms of conditions of the sale, and any other details relevant to the transaction. We will then present the offer to you (the seller) and answer any questions you may have, including the specific deal structure, while advising on viable counter offers.

Due Diligence

W3 Business Advisors understands that an offer to purchase not only weighs heavily on a buyer’s suitability, but also the accuracy of the seller’s operational and financial performance. Your business advisor will act as an intermediary between you (the seller), the prospective buyer(s) and any additional parties in order to identify and address all issues throughout the buying process. As we have done the heavy lifting during the prospectus preparation and have already vetted the financials, this should allow for a smooth due diligence process with no red flags.

Purchase Agreement

W3 Business Advisors will prepare an Asset Purchase Agreement to present to the seller for review and approval. Once approved, the Agreement will be sent to the prospective buyer to be signed. The Asset Purchase Agreement will include all relevant nuanced details of the sale: selling price, terms and conditions of the sale, and the structure of the deal, and details of the transition.


W3 will oversee the entire finalization of the sale, from the date at which funds are received to the legal transfer of the business to the new owner. In most cases, there will be a transition period to allow the new owner to familiarize themselves with the operations of the business.

This is an important step in the selling process and will be managed on a case-by-case basis.

Selling your business requires professional advice and expertise. That’s why W3 Business Advisors is here to guide you through the entire process in order to achieve the best possible outcome. Call us today!

How Much is Your Internet Business Worth?