• Internet business brokers focused
    on one objective. Results.

Seller Services

If you’ve decided to sell your online business, congratulations! You’re no doubt moving onto bigger and better things.

Of course, selling your online business is no small task. That’s why an experienced helping hand can make all the difference.

At W3, our full-service brokerage will support you every step of the journey.

How Can W3 Help Me Sell My Business?

Client Interview

Your W3 Business Advisor will meet with you to discuss your objectives.

This is an important part of the process, as it helps both you and the Advisor to determine exactly what you wish to achieve with the sale of your business.

During the Client Interview, your advisor will cover every aspect of your pending sale, from general background information to the nitty-gritty of the financials and operations.

This is an essential step in determining the best marketable asking price for your business.

Business Evaluation

We thoroughly evaluate all variables relevant to your business’ worth.

This includes (but is not limited to):

– Assets
– Historical Financial Performance
– Business Strengths
– Identify Growth Opportunities
– Industry and Business Trends
– Viability
– Plus many other often-overlooked intangible assets which add value

We aim to find the highest possible (yet realistic) value for your business.

Presentation and Review

W3 thoroughly researches your company’s market position in order to prepare an accurate prospectus.

We analyze your website business’ Strengths, Weaknesses, Opportunities, and Threats (SWOT Analysis). We will then present a brief but comprehensive overview of the business which will cover products and services, site traffic analysis, pertinent statistics, potential for growth opportunities and financial performance.

With the prospectus we can then answer any preliminary questions that prospective buyers may have and when applicable, we will arrange a conference call between all involved parties.

Marketing Strategies

W3 will create a marketing prospectus unique to your company.

Our presentation of your company will employ a variety of strategies, including:

– Our exclusive database of nearly 10,000 qualified and interested buyers.
– Online venues such as this site, which receives thousands of visitors monthly
– Targeted media outlets

We also have a large Rolodex of private equity and family office buyers, along with a proprietary platform to reach additional PE firms.

Throughout the process we maintain a high level of confidentiality, in order to best shield you from competitors, customers, vendors and employees.

Screening Potential Buyers

We interview, qualify and vet each party in order to ascertain their level of interest and their potential as a prospective buyer.

This will include assessing their ability to meet the financial requirements of the purchase and whether they are the ‘right fit’.

When we approve a potential buyer, we execute a non-disclosure agreement in order to verify that they are genuinely interested in the terms of sale and that they will abide by the usual industry terms.

Due Diligence

We understand that an offer to purchase not only weighs heavily on a buyer’s suitability, but also the accuracy of the seller’s operational and financial performance.

Your business advisor will act as an intermediary between you (the seller), the prospective buyer(s) and any additional parties, in order to identify and address all issues throughout the buying process.

As we have done the heavy lifting during the prospectus preparation and have already vetted the financials, this should allow for a smooth due diligence process with no red flags.

Letter of Intent/Offer to Purchase

When an offer is accepted, W3 Business Advisors will secure a Letter of Intent and/or a formal Offer to Purchase.

This will include the selling price, terms of conditions of the sale, and any other details relevant to the transaction.

We will then present the offer to you (the seller) and answer any questions you may have, including the specific deal structure, while advising on viable counter offers.

Purchase Agreement

W3 Business Advisors will prepare an Asset Purchase Agreement to present to the seller for review and approval.

Once approved, the Agreement will be sent to the prospective buyer to be signed.

The Asset Purchase Agreement will include all relevant nuanced details of the sale: selling price, terms and conditions of the sale, and the structure of the deal, and details of the transition.


W3 will oversee the entire finalization of the sale, from the date at which funds are received to the legal transfer of the business to the new owner. In most cases, there will be a transition period to allow the new owner to familiarize themselves with the operations of the business.

This is an important step in the selling process and will be managed on a case-by-case basis.

Selling your business requires professional advice and expertise. That’s why W3 Business Advisors is here to guide you through the entire process in order to achieve the best possible outcome.

Get In Touch Today

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